Select Page

Last week I posted on my social accounts asking about the problem that business owners are helping their customers solve as it pertains to the product or service they offer.

What I saw was not a list of problems, instead, it was a lot of solutions and messaging that was solution focused.

If you haven’t defined the problem clearly, then you are losing sales. The fact is that many of your prospects are having a challenge or experiencing a problem, but it may not be top of mind or they may not be able to put a “name” on it which means they are not able to search for an existing solution. But when you are able to clearly communicate about a problem that they are eperiencing, it brings it into their awareness and may serve as a reminder that it’s something they have been wanting to overcome.

The problem is the tangible thing that’s standing in the way of your customers or prospects achieving success. If you want to position yourself as the guide who can help them win the day, then the problem needs to be defined clearly. Literally speaking about the problem throughout your marketing will change the way your customers see you. They finally feel like someone has taken the time to “get them”.

What is the problem you’re helping your customers overcome with your product or service? 

Recent Posts

Why You Need a BrandScript

Why you need a BrandScript Imagine building a new home without a foundation to work from. Now imagine that you have no foundation and no design plans to reference. Your builder would simply make educated guesses at where you might want walls, and what you...

read more

Creating A Killer Pitch

There’s lot’s of buzz around the need to create a killer pitch.Let’s start with “what is a pitch”. Simply put, your pitch is really the words you use to talk about what you do. As a business owner, this is the all-important “Why should I be interested in...

read more